#fortifiedfriday - Today I’m tasting a wine from Setúbal, Portugal. José Maria da Fonseca (a.k.a. JMF) is one of the oldest wine companies in Portugal and very famous for their Moscatel de Setubal fortified wines. Often overshadowed by port it’s not the most well known fortified wine style in the world but more than worthy of mention. These wines usually offer great drinkability when young and when it’s time to wrestle with the big boys some of these wines show amazing longevity and complexity. Kippis!
If you talk about overacting,this advertisement has all it takes to give Telly actors and Hollywood stars a run for their money.But what this also does is drive some well needed traffic to the company’s webpage irrespective of what the conversion rate is.You can ridicule this outrageous form of promoting a product/service but it certainly grabs you by the hand,wakes you up and makes you download/order/drink some wine.Isn’t it?If not,be happy to be amongst the 63K+ viewers who couldn’t accept this reality,the unreal one that is!